Merloni Case Essays

Merloni Case Essays Merloni Case Essay Merloni Case Essay Elettrodomestici SpA is an Italian company based in Fabriano and is one of Europe’s biggest makers of home appliances. In February 2005, Merloni Elettrodomestici was renamed Indesit Company, Indesit being the best known of the Group’s brands outside Italy. The Company was also operating under its historic brand, Ariston, and the regional brands Hotpoint, Scholtes and Stinol. During the perio from 1984 to 1986, Merloni undertook a number of initiatives to improve efficiency in inventory control and logistics.One such initiative was the transit point experiment where in the Milano region, regional distribution centre was eliminated in favour of tranit points which held zero inventory. The following is an analysis of the Transit Point Experiment conducted by Merloni: Cost saving in terms of infrastructure cost of regional warehouses and their maintenance. The company would require lesser amounts of overall inventory to be maintained. As regional warehouses would be closed there would be lesser labor requirements. Transit Point methodology works similar to JIT where-in the required amount of goods are shipped at the required time.Since it works more on the Pull from the customer and due to elimination of regional warehouses, the effect of bullwhip should be lower. Because the regional warehouses will be eliminated, the capacity storage of the central warehouses should be expanded to meet the requirements of the extra Cycle inventory. This would come as an additional cost to the company. Intensive planning of daily shipment should be done. It is not only required to calculate the exact amount of goods to be shipped but also the arrangement of the goods (to eliminate time in loading/unloading activities).Because of this intensive planning more skilled administration staff would be required. If the customer does not order wihin 3pm, the delivery of the product would happen only after the second day. This can lower customer satisfaction. Since no inventory is maintained in near-by locations (as all goods come from central warehouse) if there is any excess demand or out of stock condition (for retailers), the goods will have to be fetched from central warehouse which would take a lot of time. This can lead to loss of goodwill with retailers especially those serving the rural markets.Demand variability is not easily supported by employing Transit Point methodology. If there is an urgent demand for goods in excess of truckload capacity then it can lead to huge additional cost. Another important point which is not mentioned in the case is the importance of the transportation medium. If any of the vehicles breaks-down it could lead to huge delays and pile up of demand. Merloni needs to keep some extra vehicle for a backup. It also needs to maintain the vehicles in good condition. The cost of this has not been accounted for.Since the experiment was carried out only in Milano a relatively smaller numbers of trucks (1 Trailer truck and 3 Small trucks) were required. If the Transit Point methodology is applied through-out Italy, Merloni will need to build up infrastructure and teams to coordinate the the movement of trucks and their transactions. In Merloni, it is the responsibility of the warehouse manager to manage and develop the customer relationship. If the warehouses are eliminated Merloni would still need additional office space for the warehouse managers who also act as Customer Relationship Managers.Another important question is where would Merloni keep the spare parts required for its service personnel. If these too are kept at the central warehouse it could lead to delay thus have a negative impact on the quality of service. The Merloni experiment was conducted when the weather was good. If the weather is bad near the central warehouse but alright in other areas where there is demand, then it can lead to delays. The cost of such delays would be large as Merloni would have to use extra vehicles to ensure the earliest delivery of all the goods once the weather becomes good. Quantitative Analysis:Now we shall look at a quantitative analysis of cost incurred by the company before and after using Transit Point methodology. The case is for region of Roma (information as per exhibit 10). (Ax) would represent cost incurred by using Pre-Transit Point methodology and (Bx) would denote cost incurred by using Transit Point methodology. Calculate the Average Volume/Month at the Regional Distribution Centre (RDC) in Roma. Assuming 20 working days in a month. Average daily demand served from regional warehouse = 154. 8 pieces Average Volume/Month = Average daily demand x No of working days = 154. 8 x 20 = 3096 pieces.Operating Cost at RDC From exhibit 10 of the case it can be seen that the operating cost at Roma is 3605 Lire/Piece/Month Average inventory levels at RDC = 1200 pieces (from Exhibit 8a) Total Operating Cost/Month at Roma RDC = Operating Cost/Piece/Month x Avg Inventory = 3605 x 1200 = 4326000 Lire Therefore, Operating Cost per piece sold = Total operating cost / No of pieces sold = 4326000 / 3096 = 1397. 28 Lire (A1) As per the case, by using Transit Point methodology the Operating Cost has reduced to 20%. Therefore, New Operating Cost per piece sold = 20 % of original Total Operating Cost = 0. 20 x 1397. 28 = 279. 5 Lire -(B1) Inventory Cost at RDC From exhibit 10 of the case it can be seen that the inventory cost at Roma is 1035 Lire/Piece/Month. Total Inventory Cost / Month = Invetory Cost/Piece/Month x Avg Inventory = 1035 x 1200 = 1242000 Lire Inventory cost per piece sold = Total inventory cost / No of pieces sold = 1242000 / 3096 = 401. 16 Lire. (A2) Using the Transit Point methodology, zero inventory is maintained. Therefore, Inventory cost per piece sold = 0 Lire (B2) Short Haul Transportation Cost The short haul transportation cost is the cost of transporting goods from regional warehouse or transit point to retailers.This cost would be common for both pre and during Transit Point methodoly usage period Short Haul Transportation cost = 4300 Lire/Piece (A3),(B3) Long Haul Transportation Cost is the cost of transporting goods from the central warehouse to the regional wareho use or transit point. During the pre Transit Point period goods were transported from the central warehouse to the regional warehouses using trailer trucks. Total number of pieces to be shipped per month = 3096 pieces Capacity of one trailer truck = 120 pieces Therefore, Number of trailer trucks required = Total quantity / Capacity of trailer truck = 3096 / 120 25. 8 trucks Distance between Roma and Fabriano = 165 Km approx. (source: distance-calculator. co. uk/distance-from-fabriano-to-rome. htm) From Exhibit 11, Cost of using a trailer truck for transport upto 165 Km = 0. 36 Million Lire Therefore, Total transporation cost = Cost/Truck x No of trailer trucks = 360000 x 25. 8 = 9288000 Lire Transportation cost per piece sold = Total transportation cost / No of pieces sold = 9288000 / 3096 = 3000 Lire (A4) In Transit Point methodology both trailer truck and smaller trucks can be used depending upon the lot size. Since the average daily demand is 154. pieces, a minimum of one trail er truck will have to be used every day. i. e. Total volume of goods carried by trailer trucks/month = No of trailer truck in a month x Volume carried by 1 trailer truck = 20 x 120 = 2400 pieces The remaining amount would be carried by smaller trucks. Volume to be carried by smaller trucks = 3096 -2400 = 696 pieces. Therefore, No of smaller trucks required per month = Volume carried by smaller trucks / Capacity of smaller truck = 696 / 45 = 16 trucks This means that in addition to trailer truck a smaller truck also needs to be done for 4 days in every week.From Exhibit 11, Cost of using a smaller truck for transport upto 165 Km = 0. 2 Million Lire Total transportation cost = (Cost / Trailer truck x No of trailer trucks) + (Cost / Small truck x No of smaller trucks) = (360000 x 20) + (200000 x 16) = 10400000 Lire Transportation cost per piece sold = Total transportation cost / No of pieces sold = 10400000 / 3096 = 3359. 17 Lire -(B4) Inventory cost at central warehouse Because the re gional warehouses are going to be removed, some amounts of inventory will be moved to the central warehouse.Total inventory level at all 17 regional warehouses = 14330 pieces Assuming 50% of this is Cycle Stock and the remaining Safety Stock, the Cycle Stock (= 7165) will be moved to the central warehouse. Average Safety stock = 7165 / 17 = 421 pieces. Safety stock required at central warehouse as per Risk Pooling = 421 x v17 = 1735 pieces. Therefore, additional stock required at central warehouse = Safety stock + Cycle stock = 1735 + 7165 = 8900 pieces. Assuming inventory cost as those prevailing in Roma, the extra inventory cost at central warehouse = 8900 x 1035 = 9211500 LireAdditional inventory cost/month/piece sold = 9211500/(20*3096) = 148. 76 Lire -(B5) Therefore, Total Cost incurred by the company before deploying Transit Point methodology = (A1) + (A2) + (A3) + (A4) = 1397. 28 + 401. 16 + 4300 + 3000 = 9098. 44 Lire Total Cost incurred by the company by deploying Transit P oint methodology = (B1) + (B2) + (B3) + (B4) + (B5) = 279. 45 + 0 + 4300 + 3359. 17 + 148. 76 = 8087. 38 Lire Therefore by using Transit Point methodology, Merloni has saved 1011. 06 Lire. Now taking this Transit point experiment to India, we can make the following observations Geography – The geography of India is different from Italy.India is equally wide in North- South and East – West directions. The approximate width is ~3500Kms. This is very high compared to Italy. The towns and cities are farther apart compared to Italy. For a product like home appliances (refrigerator , washing machine , dish washer etc) the market is still in towns and cities in India. The road conditions are also not that good. This means the transportation time between cities will be more compared to Italy. Another point to consider is the demand in a town; this may not be enough to meet a truck load of products.Company will have to find a way to store the excess products which is not being supplied. See exhibit1 for details. Infrastructure Another option we can consider is to have a transit point method for big cities like Mumbai, New Delhi, and Bangalore etc. We can have a transit point set up in outskirts of city and we can have small trucks to distribute units to retailers. This will help to free up or reduce the storage space in ware house in each city. But this again will depend on where you have the center ware house located and will be applicable only if ware house is in a day’s drive from the city.Also we can try this in states like Kerala where the towns are closer by. But even though this frees up inventory storage space, company may still have to have a small space to store items which don’t get distributed or collected the same day. As given in Merloni case we will not be able to leave products in alley or plan to keep in sales office as space is a big constraint. As in Merloni case we may not be able to reuse the storage space for an exhibi tion house in the case of India, as the storage location is located in outskirts of city in most places.The market segment for home appliances is the people who stay in the city limits and will be reluctant to travel so much for buying a home appliance. Transportation – The fuel price costs and spare parts costs will contribute to the transportation cost and will drive it higher. This in turn will result in a higher transportation cost per unit and will eat into the margins. This will be significant in case of a transit point experiment since the delivery is made per day. Another concern is the quality of service – timely delivery and state of goods delivered.The time of delivery is very critical in the case of a transit point plan. The delivery to the hub should reach on time to ensure the timely delivery of goods to retailers. With the poor condition of roads and lack of service/repair support along the way, there is a significant risk associated with timely delivery . If a truck breaks down, it is definitely going to add half a day delay to the delivery. Inventory – As explained in Infrastructure section, the transit point plan will help to reduce inventory held in big cities and move the same to central ware house location. This again may help ompany to close down its own Storage location in cities and use private/public warehouse option for the storage of minimal inventory in cities. Customer Service With the transit point plan, the timely delivery of goods in big cities will improve. This will make the retailers in this area happy. But if we try to implement this pan India, it will result in poor delivery times and dissatisfaction. The reasons for this are given above. Labor amp; Cost – There may not be any significant reduction in labor expenses, as company may have to get new systems in place to support the transit point plan for big cities.This will kind of compensate for the reduction in storage space cost we are getting i n cities. Again we will also need people to take care of the transit point plan execution in big cities. Recommendation Based on the above analysis, below given are the recommendations to implement a transit point plan in India. Implement this plan only in big cities like Bangalore, New Delhi, Mumbai, Chennai ,Kolkata, Kerala etc. We can try out this experiment first in a big city like Mumbai and get learning’s from there to improve the system and then fan it out to other cities.Another option to make this work is to have multiple large ware houses spread across the country so that every major city is located at a distance of 300-400Kms from the ware house. From this point we can try to run trucks to cities and do a delivery of products to retailers in the city and nearby areas in a 12Hr time frame. For e. g. We can collect distribution data from Tier II big cities like Ahmadabad , Bhopal , Allahabad ,etc. over a period of time and see if it any of the cities have enough dema nd to meet a truck load. We can also include the close by towns for this calculation.Based on this we can run a transit point distribution around those cities. See exhibit 2. The transit point plan will work well for a manufacturing line where the demand is more fixed than a home appliance store. This will work well as the factory have a well defined schedule on what products will be running in which Assy lines and for how long. In the case of a home appliance store the demand is driven high by a number of local factors like local holidays, local festivals, bonus pay out etc. For a diverse country like India these factors vary widely.A local festival is more limited to a local city or a town and may not be even applicable for the entire state. This makes it more difficult to forecast and plan. On a big picture the transit point plan in this format cannot be implemented pan India as it will result in delayed deliveries and low satisfaction levels. The poor infrastructure, widely spre ad cities, diverse culture and quality of transportation service – all act as variables and makes forecast difficult and can cause a failure in the plan. Exhibit 1 Let us consider a case where the central ware house is located in Bhopal.The approximate distance to close by cities like is as given below. 1. Bhopal – Ahmadabad – 500Kms 2. Bhopal – Allehabad – 500kms 3. Bhopal – New Delhi 700kms 4. Bhopal Patna – 700kms In Indian road conditions we cannot expect a truck to cover more than 400Kms during night and to add to it there will be delays in check posts , for having dinner , traffic blocks etc. More issues will be there in rainy season amp; winter. Hence it is clear that with a central ware house in Bhopal we will not be able to make a delivery to these cities on time. Exhibit 2We can have ware house in Ahmadabad and use it to meet the demands of close by cities like Vadodara, Surat, and Gandhi Nagar etc. 1. Ahmadabad to Vadodar a – 100Kms 2. Ahmadabad to Surat – 300kms 3. Ahmadabad to Gandhi Nagar 70kms 4. Ahmadabad to Udaipur – 250kms. But before implementing this we need to do an ROI calculation to see whether this is viable or not. Need an essay? You can buy essay help from us today! Read more: ukessays. com/essays/economics/case-analysis-on-merloni-elettrodomestici-spa-economics-essay. php#ixzz2b1VHlgpp

The Impact of Changes on Safety and Cost of SABIC Dissertation

The Impact of Changes on Safety and Cost of SABIC - Dissertation Example According to Kumar. R. ( 1999 ) , the basic purpose of any research work is to understand and analyze the chosen research phenomenon . There are many methods of communication research methodologies like qualitative research , quantitative research , case studies and many more . These communication research methodologies try to acquire the actual scenario of the research phenomenon by methods of interviews and surveys . The qualitative methodology happens to be based on the interpretative paradigm , while the quantitative methodology follows the positivist paradigm of knowledge . This research has chosen the quantitative research methodology as one of the research approach . Another research methodology chosen for this research includes the case study method . According to McMurray et al. ( 2004 ) , when these two methods are used together , provides triangulation , which is expected to increase the validity and reliability of the research data collected . The strategy chosen for this research work comes under the two approaches , they are the quantitative method of data collection followed by statistical analysis and the case study approach which follows an empirical inquiry of a research phenomenon in real life situations . The quantitative method of data collection seems to follow the positivist paradigm that assumes that the participants are aware of the research concept and thus they intend to answer a defined set of questions in a predetermined scale . Here , the questions and the answers are defined by the researcher and the participant just chooses a specific option that suits his opinion . Thus the opinion of the participant in the research is generally limited to the set of answers and any other relative opinion of the participant seem to be suppressed . Â  

On The Box Assessment 2011 Essay Example | Topics and Well Written Essays - 2000 words

On The Box Assessment 2011 - Essay Example The American Airlines Advert of â€Å"James Gandolfini on New Yorkers† has described a big picture of how busy the lives of New Yorkers. The imageries tell the viewers that New York has busy activities inside and it seems that New York is a never ending city. When you look up to the beeping taxi, it reflects how demanding the New Yorkers are. Based on my views, the advert also draws the condition of how New Yorkers want perfection in every single aspect of their lives; but the perfection they want is not always supported by comfortable situation that can make them happy. As the conclusion of the advert imagery, The American Airlines gives solution to what has been faced by the New Yorkers regarding their demand of perfection. What really makes this advert having representative imagery mostly because of the real circumstances shown; like the yellow taxi, New York City view from the landscape, and citizens` activity. Even someone who has not visited New York could feel as if he is in the city; the feeling is particularly represented by the use of black limo and yellow taxi which actually gives picture of night and day life in New York City. If imagery influences viewers to their visual assumption, advert might also need music as a part of the purpose delivered. Music is an art form whose medium is sound which has pitch that governs melody and harmony, rhythm that its associated concepts are tempo, meter, and articulation, dynamic, and the sonic qualities of timbre and texture (â€Å"music† on wikipedia.org). Analyzing the intro music on this American Airlines advert, personally I feel like entering a cozy dining place; it seems that as a customer I am treated well and be welcomed as a very important person. The music sounded for this advert is rather classical one and it releases viewers from stress feeling. It has emphasized an impact to busy lifestyle by sounding classical piano on the advert. Even though in the middle of this advert there are sou nds of distraction - like when the driver yells to someone outside the car – but this advert concludes nicely at the end. As I imagine, the music used on this advert can be said like an egg; wrap well, but it is fragile and ready to pop out anytime. The cover of the egg is the intro and the end of the music played, while the content of the egg is the terrible disturbance during the middle part of the advert. Based on this analysis, it gives a philosophy drawn for the American Airlines that their service cannot be cracked easily if they keep the good work and give the best pleasure to the passengers. The American Airlines strongly make the egg on its position in comfortable refrigerator. To sum up, its music on this advert convinces the passengers not to be worried at all using their services. Imagery and music are two important parts for an advert to be published, but to convince the viewers more, language style is needed to be designed well too. For an understanding, languag e may refer either to the specifically human capacity for acquiring and using complex systems of communication, or to a specific instance of such a system of complex communication; in which the approximate of 3000-6000 languages are spoken by humans today (â€Å"language† on wikipedia.org). Communication is a very basic importance for people to reach understanding and agreement; without communication, every single aspect in this life would

Aging and Disability Worksheet Essay Example for Free

Aging and Disability Worksheet Essay Part I Identify 2 or 3 issues faced by the aging population. 1.Employment discrimination 2. Poverty 3. Inadequate care Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. †¢What is ageism? How does ageism influence the presence of diversity in society? According to Schaefer (2012), ageism is a term which refers to prejudice and discrimination against the elderly. â€Å"Ageism reflects a deep uneasiness among young and middle-aged people about growing old† (Schaefer, 2012, p. 395). Our society looks to youthfulness as successfulness; therefore, the elderly threaten those who want to be young and successful; thus influencing diversity in society. The elderly are seen as unessential, unneeded, and a constant reminder we one day will be old as well. So we shy away from associating with the elderly; so we do not have a constant reminder of our own ageing and immortality. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢What is the Age Discriminitation in Employment Act (ADEA)? How does the ADEA address issues for the aging population? â€Å"The federal Age Discrimination in Employment Act (ADEA) which went into effect in 1968, was passed to protect workers 40 years of age or older from being fired because of their age and replaced with younger workers who  presumably would receive lower salaries† (Schaefer, 2012, p. 396). The ADEA provides a resource when there are suspicions of age discrimination in the workplace when it comes to hiring or not promoting or training ageing workers. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢What is being done to address the issues you identified? Many companies have been taken to court and charged with violating the ADEA. â€Å"According to the Equal Employment Opportunity Commission, between 1999 and 2004, complaints of age discrimination rose more than 41 percent† (Schaefer, 2012, p. 396). Some studies suggest older workers are more of an asset to their employers, are absent less often and are more effective salespeople than their younger co-workers; therefore, diminishing the stereotype of the older employee is a less valuable employee. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢Is the number of aging population expected to rise in numbers or decrease? The aging population is expected to increase significantly will into the twenty-first century. With the decline in mortality rates and the baby boomer generation aging the â€Å"proportion over age 65 increases from less than on in 10 in 1960 to almost one in four by 2050† (Schaefer, 2012, p. 395) Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢What types of legislation may or may not be affected by the aging population? The ADEA is one type of legislation which has affected the aging population;  ensuring they have recourse if discriminated against in the workplace. Today the Affordable Care Act will affect the aging population; however, to what extent is still uncertain at this time. Legislation which concerns pension provisions is another area which will directly affect the ageing population. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢How does poverty affect the aging population? â€Å"The aged who are most likely to experience poverty are the same people more likely to be poor earlier in their lives; female-headed households and racial and ethnic minorities. Although overall the aged are doing well economical, poverty remains a particularly difficult problem for the thousands of older adults who are impoverished annually by paying for long-term medical care† (Schaefer, 2012, p. 397). Will the Affordable Care Act ease the burden faced by the elderly who are impoverished by debilitating long-term diseases? Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall Part II Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. †¢What does the ADA provide for people with disabilities? The ADA â€Å"prohibits bias in employment, transportation, public accommodations, and telecommunications against people with disabilities† (Schaefer, 2012, p. 401). The ADA is considered the most sweeping antidiscrimination legislation since the Civil Rights Act of 1964; thus, ensuring people with disabilities are no longer discriminated against. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall †¢How have people with disabilities been treated in the past? People with disabilities have been discriminated against in the past, unable to easily use public transportation, unable to easily enter public buildings, and basically treated as second class citizens. The Americans with Disabilities Act was enacted to level the playing field so to speak. Making the once inaccessible areas or participating life activities easier for them to maneuver. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall †¢How has the attitude toward people with disabilities changed over time? Attitudes towards people with disabilities have changes significantly over time. Those who were once shipped off to intuitions are now productive members of society. Many groups across the United States sprang up utilizing this demographic in meaningful employment positions. In my community we have a group who work with the disabled from collecting sensitive materials for shredding, managing thrift shops, to years ago sewing the scarfs Elvis Presley used while preforming. Today the opportunities for those with disabilities have come a long way; however, the fight is not over, there is still more work to be done to ensure equality for all. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall †¢What are some unique circumstances or issues encountered by people with disabilities? There are numerous circumstances or issues encountered by people with disabilities daily. The sheer task of accomplishing anything seems  insurmountable. Those with physical disabilities must depend on the help of others to simply exist let alone pursue a meaningful life. Public transportation can be difficult; sidewalks were not always wheelchair friendly, handicapped parking was non-existent which makes it extremely difficult to live. What about the being looked at as abnormal, those with disabilities must endure tremendous amounts of awkward moments daily from those who are not disabled. †¢What is being done to address those issues? The ADA has brought awareness to the plight of those with both mental and physical disabilities by ensuring there is no discrimination against this group. However I believe awareness is another step to address the prejudice and discrimination against people with disabilities. We must be able to look past a person’s disabilities to see the true person they are, and not label them for their disability. †¢What types of legislation have been introduced to address issues faced by people with disabilities? The American’s with Disabilities Act is the most notable legislation address issues faced by people with disabilities. What type of legislation will the future hold? I believe the ADA has address all the concerns for this demographic; however, in the future there may be some revisions to the interpretation of the legislation ensuring everyone with disabilities is serviced fully.

Sons And Lovers :: essays research papers

D.H. Lawrence: Son and Lover â€Å"Bildungsroman, a form of fiction which allows the novelist to recreate through the maturing of his protagonist some of his own remembered intensity of experience† (Nivin, Alastair; pg. 34)   Ã‚  Ã‚  Ã‚  Ã‚  D.H. Lawrence re-created his own life experience through the writing of Son’s and Lovers, an intensely realistic novel set in a small English mining town, much akin to the town in which he was raised. The son of a miner, Lawrence grew up with a father much like the character of Mr. Morel in Son’s and Lovers. Morel (as the father is called) is an ill tempered, uneducated, and rather crude man. A man with little ability to express his feelings to his wife and family, who love him dearly despite the fact that he was seldom cordial to any of them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Lydia (Lawrence’s mother) was high-minded and pious. She had been a schoolteacher and had written poetry. She hated dirt and drink and poverty.† (Segar, Keith; pg.11)   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Lydia met her husband Arthur at a family function and they married only a year later. â€Å"It was an attraction of opposites which could not last. Arthur was irresponsible and poor.† (pg.11) While the two loved each other dearly, their differences caused many of the problems that arose later on in Lawrence’s life. In the novel the Mother and Father also met at a dance, where Mr. Morel’s ability to dance was â€Å"natural and joyous†, he possessed â€Å"a certain subtle exultation like glamour in his movement.† These features attracted Mrs. Morel immediately, just as Mr. Morel was attracted to her because she was â€Å"perfectly intact, deeply religious, and full of beautiful candor.† (Lawrence, D.H.; pg. 44)   Ã‚  Ã‚  Ã‚  Ã‚  The Morels, once married moved to an end house on â€Å"hell row† in the â€Å"Bottoms†, just on the outskirts of the mine.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The bottoms consisted of six blocks of miners’ dwellings, two rows of three, like the dots on a blank-six domino, and twelve houses in a block. This double row of dwellings sat at the foot of the rather sharp slope from Bestwood, and looked out, from the valley towards Selby.† (pg.36)   Ã‚  Ã‚  Ã‚  Ã‚  The Bottoms as described by Lawrence in the novel Sons and Lovers, was, I’m sure much alike his home town, which consisted mainly of â€Å"ugly mid- Victorian shops† (Segar, Keith; pg.9) and the poor dwellings of the towns miners. The Town’s name was Edgewood, and it was not perhaps as rundown or dilapidated as the town he created for the novel, yet it was by no means advanced as a city like London was.

In the Dream of the Man that was Dreaming, the Dreamt Man Woke Essay

By traditional definition, perception is anything that can be known through the five senses. However, this quote adds another dimension to the idea about perception. It implies that perception is not dictated by the five senses, but by the brain. If a man perceives something, he has either seen it, heard it, felt it, smelt it, tasted it, or any combination of those. A man knows that a car has crashed because he saw the collision and heard the loud noise. He knows that he likes steak through enjoying its pleasant smell and satisfying taste. In addition, he knows that fire is hot because the nervous system allows him to feel its warmth. However, one usually forgets that it is impossible to use these senses without the brain, which controls each of these perceptions. The quote serves as a supporting reminder of this idea. Arguably, the dreaming man is able to perceive a dreamt man waking up. Yet, he does not necessarily see the man with his own eyes, because his eyelids are shut. He does not hear the dreamt man with his ears; he does not feel the man with his hands, and he certainly doesn’t taste or smell the man. So how is he able to perceive him? He is able to perceive him because his brain still functions, creating the image of the dreamt man waking. Now, the reason why the brain creates the image of the dreamt man is for another paper, about dream interpreting. The quote simply implies that we perceive only what our brain wants us to, and that our brain may even make us perceive what is not reality. It may be possible that we do not always know what is reality even if it is right in front of us. For example, today might feel like a cold day, yet it is still about 50-60 degrees F. However, in the winter months of January and February, a 60 degree day may not feel so cold. In fact, it would even feel warm compared to the usual freezing temperature. This is because the brain interprets what messages are sent through the nervous system, and it tells the body to feel warm because it is used to a colder temperature. Recently, due to the sniper shootings, America’s Most Wanted conducted a study which proved that the brain can affect what a witness may have seen with his or her own eyes. This is a major cause of the inconsistent eyewitness accounts of the shootings. These are just a few examples that prove that perception is under the complete control of the brain. Perception is much more than what the body is able to sense; it is how the brain interprets the information it receives through those senses. Even while the body is in slumber, the brain continues to interpret and create perceptions. Does the brain have a mind of its own?

Julius Caesar Power Of Language - 919 Words

The Power of Language Proved by Antony As Pearl Strachan Hurd states, â€Å"Handle them carefully, for words have more power than atom bombs.†People often overlook the importance and impact that words and language can make. Throughout Julius Caesar there are many examples where words can make a big impact. In the play Julius Caesar by William Shakespeare, the character Antony uses his skillful talent of rhetoric and language to manipulate others. Antony displays his power of language from the beginning of the book. Antony states,† I do beseech ye, if you bear me hard,/Now, whilst your purpled hands do reek and smoke,/ fulfill your pleasure. L e a thousand years,/ I shal not find myself so apt to die;/ No place will please me so, no mean of†¦show more content†¦This was a very bad move by Brutus which is going to create a big problem. Antony’s speech at the funeral was jam-packed with rhetorical and literary devices which created a big divide in Rome. Ant ony starts of his speech with â€Å"Friends, Romans, countrymen, lend me your ears† (3.2.81). This word choice makes the Pomans feel like Antony is there friend and should trust what he says. This is an example of ethos because Antony is trying to convince the crowd that he is reliable. As Antony moves along with his speech he keeps repeat the phrases â€Å"Brutus is an honorable man† and did Caesar seem ambitious? By repeating these phrases over and over Antony starts to create doubt among the crowd if Brutus’ words can be trusted. Another rhetorical device that Antony uses is pathos. Pathos which is emotional appeal is shown in Antonys speech â€Å" I thrice presented him a kingly crown,/Which he did thrice refuse. Was this ambition?† (3.1.104-105) and â€Å"Methinks there is much reason in his sayings./ â€Å"If thou consider rightly of the matter,/Caesar has had great wrong.† (3.1.116-117). Antony is playing with the emotions of the plebeians by giving counterexamples for what Brutus said and making them double think if what Brutus said is true. Antony carefully structured his speech in a way that slowly makes the plebeians change their opinion without them even realizing. Antony’s funeral speech creates great chaos among the city of Rome which will leads to the civilShow MoreRelatedA Powerful Weapon: Words that Persuade in Shakespeare ´s The Tragedy of Julius Ceasar565 Words   |  3 PagesThe power words are limitless. It does not matter in what language one speaks; persuasion is the key to manipulated people for good or bad. â€Å"Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.† Words are a weapon, and when one uses words carefully to persuade people, it can lead to chaos. 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